Thriving in an Economic Downturn

How will the economy affect your fundraising efforts? Join Auctionpay and Pink Alligator Events to learn the best strategies to navigate through the tough times and survive-even thrive.

Planning a fundraising event is complex and challenging. And in this economic downturn, the challenges seem to multiply. You can be more successful and reduce your headaches, despite the economic challenges, by breaking your fundraising plan into its various elements and applying best practices to each. In these seminars, specific focus will be paid to the advances in technology that can help you streamline events, reduce the headaches involved in managing a benefit fundraiser, and leverage the Web to extend your fundraising efforts.

At this seminar, you will learn:

• Operating in a slow economy-tips and tricks 
• How benefit events fit in an overall fundraising model 
• How strategic event management can add to your bottom line 
• How to evaluate your current technology 
• How to add new fundraising channels using your Web site 
• Why selecting a unique venue can add to your bottom line

Tuesday, October 21 - Pasadena, CA
9:00 am - 1:00 pm
Registration begins 30 minutes prior to start time.

Location:
Pasadena Convention Center & Civic Auditorium
300 E Green Street
Pasadena, Ca 91101 

Presenters

Matthew Craven, Director of Sales, Auctionpay: During Matt's four years with Auctionpay, Matt has visited and worked closely with Auctionpay clients in every region (and almost every state) of the country for purposes ranging from product development and market research, assessment of non-profit and school fundraising needs, client acquisition and developing territory, and marketplace expansion. These experiences give him a unique and broad view of the challenges, opportunities and trends that exist in the non-profit and school fundraising market.


Michelle Trogdlen, Pink Alligator Events: Michelle has more than 7 years of experience in fundraising and special events, including production of over 200 auction events. Prior to founding Pink Alligator Events, Michelle was Vice President of Business Development for the largest auction production company on the West Coast. Prior to that experience, she honed her events and logistics experience as an Event Manager at the California Science Center. Michelle has worked with clients such as The Tony Hawk Foundation, The San Diego Zoo, Old Globe Theatre, Special Olympics of Southern California, MS Society, Cedar Sinai, Hoag Hospital, Mercy House, SIMA, UCI, and UCLA.