Webinar Series: Marketing and Audience Development - Part 1
06/17/2009 - Webinar
Defining Strategy and Tactics to Improve Reach, Retention, and Revenue
Marketing and audience development are as fundamental to your organization as your mission. Applying best marketing practice to understanding and communicating your mission will give your organization pinpoint focus and make it easier for your donors to empathize with your cause.
Increased focus will reduce operational churn and keep your staff, volunteers, donors, and sponsors concentrated on-and committed to-your cause, and reduce the effort required to recruit and retain new donors and sponsors.
Join Auctionpay for a two-part webinar series as we provide practical steps that will help you assess your mission statement and communication strategies, keep what works, and make the changes necessary to create a community committed to nurturing and growing your mission.
Part 1 - Engaging Your Audience and Establishing Empathy
Agenda:
- Why marketing is mission-critical
- Self-appraisal
- Organizational strategy
- Marketing strategy
- Tactical planning
- Efficient execution
Wednesday, June 17, 2009
9-10 a.m. Pacific
10-11 a.m. Mountain
11-12 a.m. Central
12-1 p.m. Eastern
Cost: Complimentary
To register, click here