Best Practices for a-Thons - From Creative Idea to Execution to Revenue
11/18/2009 - Webinar
Walk-a-thons. Bike-a-thons. Ski-a-thons. Dance-a-thons. Bowl-a-thons. Creative, fun ideas for a-thons are plentiful. But once you get the idea, what then? A-thons may be less complex to plan and execute than a gala fundraiser, but they have the added complexity of relying on participants to generate revenue.
How do you balance the planning and execution process with getting a critical mass of participants? How many participants should you recruit? How do you balance marketing investment between engaging participants and engaging the public? Join Auctionpay and American Heart Association expert Julie Taylor as we explore these issues and more.
At this webinar, you will learn:
- Why a-thons?
- Timeline for a-thon planning and execution
- Goal-setting
- Recruiting and supporting participants
- Promotion and marketing
- Day-of-a-thon logistics
Wednesday, November 18, 2009
9-10 a.m. Pacific
10-11 a.m. Mountain
11-12 a.m. Central
12-1 p.m. Eastern
Cost: Complimentary
Speaker
Julie Taylor, Market Consultant, American Heart Association (AHA) Mid-Atlantic Affiliate, works with various markets on fundraising events. At AHA, she was Senior Director of the Start! Richmond Heart Walk for three years and has spent the past two years consulting on that event and other AHA a-thons. She has a great passion for grass-roots fundraising and volunteer recruitment and management.
Click here to register