Maximizing Your Benefit Auction
02/09/2011 - Arnold, MD
Making Everything Count in a Fragile Economy
In a stressful economy, how can you reduce your fundraising stress while maximizing auction returns? This seminar will teach you how to get the right donors to attend your auction, avoid operational pitfalls, and streamline processes for maximum results.
In this seminar, we will share the tips, tricks, and strategies learned at hundreds of benefit auctions. You'll get the best practices compiled from the experience of thousands of Greater Giving clients. You'll also get some new approaches to help your organization and mission stand out, so you can take advantage of emerging fundraising opportunities as the national economy begins to recover.
At this seminar, you will learn how to stand out and thrive by:
- Budgeting: ticket pricing, cutting unnecessary expenses, and revenue projection
- Logistics: from site and vendor selection to registration and check out
- Volunteers: recruiting, managing, and retaining
- Procurement: selecting and obtaining best-sellers
- Event promotion: marketing, attracting new guests and online programs
- Operational efficiency: getting the best return on investment, leveraging past event experience
BONUS SESSION: When you give your supporters access to Greater Giving's Join Me peer-to-peer fundraising tool, they'll fundraise for you from their email and social network contact lists. This post-seminar session on peer-to-peer fundraising will show you how to extend your reach with minimal work and expense to raise money for a-thons and special appeals.
Wednesday, February 9, 2011 - Arnold, MD
9:30 am - 1:30 pm (Bonus Session 1:30 pm to 2:30 pm)
Check-in begins 30 minutes prior to start time.
Location:
YWCA Annapolis and Arudel County
1517 Ritchie Highway, Suite 201
Arnold, MD 21012
To register, click here.
Presenters:
Sherry Truhlar, CMP, BAS, has been labeled as the "Queen of Benefit Auctions" by her clients and featured in media via Washington Post Magazine, AUCTIONEER, E! Style, and TLC channels, Sherry has a knack for turning less-than-profitable auctions into top revenue-producing events. For over a decade she honed her marketing skills with Fortune 10 companies like General Electric and Koch Industries. After years of winning top producer awards, she pursued a hobby which resulted in the launching of Red Apple Auctions, a boutique auction firm dedicated to teaching schools and non-profits how to improve the bottom-line results of their charity auctions. Now, as creator of the Profitable Auction Blueprint® training program, Sherry not only travels the country as an auctioneer, but leads webinars globally, sharing simple ideas leading to greater auction revenues.
Laci Engel, Greater Giving Area Marketing Manager, has delivered fundraising services to nonprofit organizations in Washington, D.C., Maryland, and Delaware for more than 5 years. Her nonprofit experience and her understanding of benefit auction planning and execution helps nonprofit organizations streamline events and increase fundraising revenue. Laci holds a B.A. in Economics from Willamette University and an Executive M.B.A. from University of Oregon.