Peer-to-Peer Fundraising Strategies

04/12/2011 - Birmingham, AL

Leveraging Donors' Networks

Peer-to-peer fundraising takes place when social network members promote a cause within their network, soliciting donations and other support for that cause from other members of that network. Nonprofits can leverage their donors' social networking activities by providing tools that allow donors to raise mission awareness and funds leveraging their social networks.

For what fundraising programs do peer-to-peer strategies work best? How do you get started? How do you engage donors in your cause? What should you expect? This presentation will answer these questions, and more, drawing on the peer-to-peer fundraising experience of Greater Giving clients.

Join Gretchen Carter and a panel of local experts for this informative session.

Thursday, April 12, 2011 - Birmingham, AL
2:00 pm - 4:00 pm
Check-in begins 30 minutes prior to start time.

Location:
Rosewood Hall at SoHo Square
2850 19th Street South
Homewood, AL 35209 

Cost: Alabama Association of Nonprofits Members: $20, Non-AAN Members: $40

To register, click here. 

Presenters:

Gretchen Carter is an Area Marketing Manager at Greater Giving. Prior to joining the company, she worked as an Event Coordinator for a private restaurant and club in Roanoke, TX, from 2000 to 2006. Gretchen is an active nonprofit volunteer and has participated in Metroport Meals on Wheels Annual Wine Dinner, Ft Worth Zoo's Beastro, and Safe Haven's Celebrity Chef event, among others. She is a member of the Greater Southlake Women's Society and is currently serving as their President. She also co-chaired a capital campaign to raise $1.7 million for a new mission building at the Southlake Blvd. Presbyterian Church. In addition to her success in traditional fundraising efforts, for the past two years, Gretchen has participated in the Susan G. Komen Race for the Cure® three-day walk and leveraged peer-to-peer fundraising techniques to exceed her fundraising goals.