Building Your Donor Database - Recruiting and Retaining a Giving Community
03/31/2010 - Webinar
Recruiting and retaining donors is a high priority and a significant challenge for every nonprofit. New donors contribute new energy as well as dollars to your cause—but soliciting new donors is an expensive and time-consuming proposition. And, while it's cheaper to retain an existing donor than find a new one, even the most creative organizations can struggle with the effort to keeping ongoing appeals to this group fresh while staying on message.
At this webinar you'll get an inside look into how two nonprofits succeed at attracting new donors and keeping existing ones excited and committed to participation and giving. Using a combination of classic techniques, seasoned with flashes of inspiration and ingenuity, and driven by unwavering focus, these organizations continue to grow their new donor lists while keeping their existing donors excited and engaged.
At this webinar, you will learn:
- How to leverage your mission and existing assets for fundraising
- How to evaluate and segment your donor database for improved fundraising
- How to "layer" programs for improved revenue
- How to leverage existing fundraising events to gain new donors
- How to identify giving "hot buttons"
Wednesday, March 31, 2010
9-10 a.m. Pacific
10-11 a.m. Mountain
11-noon Central
noon-1 p.m. Eastern
Cost: Complimentary
Speakers:
Calvin Sisson, Executive Director, Omaha Zoo Foundation, joined the Zoo in 2005. A graduate of Hastings College, Mr. Sisson has expertise in all facets of fundraising, including planned giving and capital campaigns, from his work experience at the Hastings College Foundation, Fontenelle Nature Association, and Heritage Services, where he provided oversight to planned giving clients and participated in campaign fundraising projects. The Omaha Zoo Foundation was established in 1984 with the goal of raising endowment funds to support the mission, research and programs benefiting Omaha's Henry Doorly Zoo. In addition to raising endowment funds, Mr. Sisson provides the overall strategy for all of the fundraising activities of the Zoo, including annual support, capital campaigns, and long-range planning.
Bob Bunger is the National Director of Development Services at Canine Companions for Independence®. Headquartered in Santa Rosa, California, Canine Companions enhances the lives of people with disabilities by providing highly trained assistance dogs and ongoing support to ensure quality partnerships. Bob's responsibilities include overseeing the organization's direct mail campaigns, online giving program, donor acknowledgement, and supervision of the donor database staff. Prior to coming to Canine Companions, he was Director of the Annual Fund at Dominican University in San Rafael, California and was an Assistant Director for Annual Giving at the UC San Francisco School of Medicine.
Register Here!