Online Fundraising Primer
10/19/2011 - Webinar
Best Practice for Better Fundraising
Nonprofits and schools that raise money online have found that their efforts can reap big benefits. Online fundraising is considerably cheaper than any other approach, is easier to execute, and can deliver bigger donations on average than offline gifts. Consider these findings from Network for Good:
- Online giving is cost-effective. It can cost up to $1.25 to raise $1 with direct mail, and over $.63 to raise $1 by phone - but it costs around $.05 to raise $1 online.
- On average, online gifts are higher than offline gifts. Online givers generally have higher incomes and online giving is naturally more impulsive.
- About 40% of online giving is done in December, due to the holidays and anticipated end-of-tax-year benefits.
In this webinar, we’ll condense the considerable online fundraising experience of our most successful clients into an hour-long session filled with how-to’s that you can adopt to raise more money online. You’ll learn:
- Tips for online fundraising success
- Where to place your Donate Now button
- What should be on your online donation form
- How to ‘bump up’ the online donation amount
- Ways to increase capital campaign donations
- And more!
Speaker
Brandy O’Bannon, Director of Development, Blanchet Catholic School, directs the school’s fundraising, marketing, special events, alumni and admissions activities, and oversees campus technology initiatives. Since joining Blanchet in 2000, she has moved fundraising campaigns from being all-print to primarily online. As part of that effort, she coordinated a complete redesign of the school’s website, including integrated online donation capabilities. Brandy holds a MBA with a specialty in non-profit management from Willamette University. She serves on the board of the Lord & Schryver Conservancy, has been nominated for a prestigious Crystal Apple award and was recognized in 2010 by the Statesman Journal as one of 20 top young professionals in the Mid Oregon Valley region.
Joanne Pasternack is the Director of Community Relations / 49ers Foundation for the San Francisco 49ers. She oversees all community relations functions for the team, creating and managing high visibility programs based on the 49er’s objectives. In her role with the Foundation, she works with team ownership to facilitate signature fundraising events and the donation of funds to nonprofits that support the Foundation's mission of keeping kids "Safe, On Track and In School." In 2010, the Foundation donated $1.8 million. Prior to joining the 49ers in 2008, Joanne served as a Senior Analyst for the City of Mountain View. Before joining Mountain View, Joanne was the Manager of International Corporate Relations for Special Olympics, Inc. at their headquarters in Washington, DC. Joanne holds a BA from the University of Pennsylvania and a JD from Santa Clara University
Wednesday, October 19, 2011
9-10 a.m. Pacific
10-11 a.m. Mountain
11-12 p.m. Central
12-1 p.m. Eastern
Cost: Complimentary
To register, click here.
When you register, you will receive an Outlook invitation containing an audio PIN that is unique to you. If you forward that invitation to a colleague, they will not be able to access the video portion of the webinar. To invite colleagues to attend the webinar, forward this email, so a unique audio PIN can be assigned to each registrant.