Peer-to-Peer Fundraising Strategies - Leveraging Donors' Personal Networks
06/23/2010 - Webinar
Peer-to-peer fundraising takes place when social network members promote a cause to their network and solicit donations and other support for that cause from members of that network. Nonprofits can leverage their donors' social networking activities by providing tools that allow donors to raise mission awareness and funds online.
For what fundraising programs do peer-to-peer strategies work best? How do you get started? How do you engage donors in your cause? What should you expect? This webinar will answer these questions and more, drawing on the peer-to-peer fundraising experience of Greater Giving clients.
At this webinar, you will learn:
- Define a peer-to-peer fundraising campaign
- Determine timelines
- Engage fundraisers
- Build a compelling campaign Webpage
- Leverage social network pages
Wednesday, June 23, 2010
9-10 a.m. Pacific
10-11 a.m. Mountain
11-noon Central
noon-1 p.m. Eastern
Cost: Complimentary
Speakers:
Patty Matthews is the Marketing and Communications Director for the Arthritis Foundation, Northern and Southern New England. She joined the organization in 2004 after a decade of working for several for-profit companies, including marketing and communications at Accenture. Patty is responsible for establishing and increasing public awareness and sponsorship support for the chapter. She accomplishes this through branding, marketing materials, Website, public relations, and media outreach. Patty is also responsible for the chapter's social media program and special events.
Laura Hookom is the Finance and Operations Manager for Interfaith Outreach & Community Partners (IOCP). After 20+ years as an accountant and technology consultant for for-profit companies, in the mid-90s Laura put her talent and experience to work in the nonprofit space. Her nonprofit experience includes Financial Director (and later Executive Director) of the Community Foundation in Eau Claire, WI, and Executive Director of the Senior Center in Eau Claire. She joined IOCP in November of 2008, where she focuses on improving the organization's capabilities in technology, accounting systems, and business practices.
Register Here!