Using Social Media Effectively
09/30/2009 - Webinar
Online publishing and discussion-generally referred to as ‘social networking'-is becoming a significant influence on public thinking. How can you turn this phenomenon to your advantage while maintaining existing commitments to donors, constituents, and your mission? Join Auctionpay and professional blogger Beth Kanter as we discuss social media best practice and execution for nonprofits.
At this webinar, you will learn:
- How social media differs from traditional media
- How to align media selection with organizational strategy
- How to build a social media strategy
- How to allocate staff to implement your strategy
- How to test and measure program success
- How to encourage organizational adoption
This webinar is based on Beth's presentation, Eight Principles for Using Social Media Effectively, given when Beth was serving as the Visiting Scholar for the Packard Foundation. It has been customized specifically for Auctionpay's webinar audience.
Wednesday, September 30, 2009
9-10 a.m. Pacific
10-11 a.m. Mountain
11-12 p.m. Central
12-1 p.m. Eastern
Cost: Complimentary
Click here to register