Making Waves
11/16/2010 - Santa Rosa, CA
An Alternative View of Fundraising Auctions
During this 5-hour workshop, fundraising event experts from Reynolds & Buckley and Greater Giving will share insights gained during almost 30 years on the auction circuit, address the fundraising challenges facing nonprofits in 2011, and offer valuable ways to help improve your current auction or successfully launch a new one.
While attending this interactive gathering, you will learn about the "fundraising wave" concept, including how to enhance:
- The clarity and force of your message
- The commitment and loyalty of your audience
- The philanthropic potential of that audience
- The excitement generated by the auction lots
- The sense of community at the event
- The pleasure the audience derives from the event
In addition, the workshop will cover the practical details that are essential to supporting your event and sustaining momentum, including:
- Computer software
- Check-in and check-out
- Sound and light
- Catalog options
- Presentation choices
- Food and beverage decisions
The afternoon portion of the workshop will be devoted to round-table discussions addressing specific challenges faced by attendees.
Tuesday, November 16, 2010 - Santa Rosa, CA
10:00 am - 3:00 pm
Check-in begins at 9:30 am.
Location:
Paradise Ridge Estate Winery
4545 Thomas Lake Harris Drive
Santa Rosa, CA 95403
Cost: $50.00
Morning coffee and lunch will be provided.
To register, click here.
Have questions regarding this workshop? Contact Jacquelyn Wells at 707.953.2834 or by email at jacquelyn@reynolds-buckley.com.
Presenters:
David Reynolds raises $25 to $30 million annually for nonprofits around the country holding events ranging from school auctions to high-end wine-themed fundraisers in the Napa Valley. Recognized for his expertise on the theater and science of fundraising auctions, he and his wife, Colleen Buckley, built their firm by providing hands-on pre-event consulting along with entertaining auction performances that deliver increased revenue for their nonprofit clients. "I believe that the potential success of an auction is determined before the first lot hits the stage," says David. "A great auctioneer can maximize that potential, but the overall success of a fundraising auction event is dependent upon planning, preparation, knowledge, and follow-up." David's fundraising expertise has been covered in the San Francisco Chronicle, the Wine Spectator, and the Quarterly Review of Wine. In addition he has appeared on ESPN as well as many local radio and TV stations around the country.
Colleen Buckley began her career in advertising. Drawing on this background, she offers Reynolds & Buckley clients proven marketing expertise to help them promote their fundraisers more effectively. Having attended hundreds of auctions, Colleen has seen first-hand the details that make an event both effective and enjoyable. Her auction checklist, developed from her night-of-event experience, is used by Reynolds & Buckley clients and will be included in the workshop agenda.
Ed Gold spent many years with a Los Angeles commercial auction company. In addition, he worked in the entertainment business, creating, writing and producing projects for television and the big screen. Eventually he sought to combine his attention to detail gained by working in entertainment, his commercial auctioneering skills, and his personal commitment to non-profits. Ed joined the Reynolds & Buckley team in 2008 and now brings his wit and wisdom to almost 30 nonprofits around the country. Drawing on his experience, Ed will address the good news/bad news of silent auctions.
Greg Quiroga graduated from U.C. Berkeley with a B.A. in Mass Communications and spent the next decade working in interactive marketing. In 2004, he joined Reynolds & Buckley and was mentored by David Reynolds. A quick study on the Reynolds & Buckley approach, he now works with 60 charities nationwide as consultant and auction performer. Greg has particular expertise in defining and executing the fund-a-need portion of an auction and will discuss this all-important portion of the evening, along with sharing some interactive marketing principles.
Michelle Holman has worked with nonprofits and schools as a Greater Giving team member for seven years and has attended and supported more than 250 benefit auctions. Before joining Greater Giving, Michelle has chaired several benefit auctions, increasing revenue at all of them. Her experience and proven expertise has been leveraged by hundreds of nonprofits and schools to maximize their event success. She has worked with some of the nation's most highly regarded charities and auctioneers, and loves to share her secrets for fundraising success with audiences everywhere.