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Social Media—less emotional than you thought.

Oct 15

Written by: Benefit Blogger
10/15/2009 7:41 AM 

We’ve gotten questions from many of you asking for strategies to deal with negative online comments. I did a little research to see if I could discover how big the problem really is. To my surprise, only 6% of Web content has an emotional context. Most Web content is concerned with information exchange, with no emotion attached. So, if you’re concerned with how to address online negativity, relax! The problem is just not that big.

When you do encounter negative comments as you monitor your online bboard, YouTube account, Facebook page, etc., keep this rule of thumb in mind—The Good, The Bad, The Ugly, and the Irrelevant. If the comments are good or bad, they stay. If they’re ugly or irrelevant, remove them. You’ll find over time that those commenting negatively will get feedback from your online advocates, who will come to your defense and fight the fire for you.

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2 comment(s) so far...

Re: Social Media—less emotional than you thought.

This isn't a comment directly related to social media, but I am curious what you are hearing this year about the results of various types of fundraising events. I am President of a fundraising consulting firm in the Northwest, and many of our clients are meeting and surpassing their goals this year, both through auction gala events and through benefit luncheons. Any trends you are aware of?

Aggie Sweeney
The Collins Group

By Aggie Sweeney on   10/20/2009 8:15 AM

Re: Social Media—less emotional than you thought.

We aren't seeing any clear trends up or down in achievement of fundraising goals. Anecdotally, we see improvement in our clients' fundraising event revenue when they add online elements to the event (like a Web-based Fund-a-Cause or an online auction), when they take a different approach to their event (a new theme or venue), or when they utilize an integrated marketing approach to promoting their event.

No 'silver bullets'...the key seems to be strategic thinking about the event in the context of the organization and the mission.

Hope that's helpful!

By Benefit Blogger on   10/22/2009 9:12 AM

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