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Social Networking isn’t Random

Sep 29

Written by: Benefit Blogger
9/29/2009 9:50 AM 

We’re really excited about the social networking webinar tomorrow. Our speaker, Beth Kanter, has an incredible depth of knowledge about this area and is working hard to dispel the idea that social networking is a big black pit into which time goes—with untrackable results. She teaches a disciplined, purposeful approach to social networking using eight principles:

  1. Listen to your audience before you engage.
  2. Engage in Two-Way Conversations.
  3. Build relationships with Influencers.
  4. Make it easy for your supporters to remix and distribute your content.
  5. Allocate staff to implement your strategy.
  6. Measure, measure, measure!
  7. Assess organizational culture and address barriers to adoption.
  8. Test using small pilot programs.

She’ll be covering these principles in the webinar, plus a whole lot more. We’ll also have a bonus download available after the webinar with Web links to social networking resources to make you an expert in no time. To register for the webinar, go to http://www.auctionpay.com/about-us/events-calendar/webinar-using-social-media-effectively-9-30-09.aspx. If you can’t make it, we’ll have an archived version of the webinar posted on our Website in early October.

Looking forward to “seeing” you at the webinar!

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1 comment(s) so far...

Maybe social networking consulting groups are next target for non-profits

Love this content! I'm a social media user and have been spouting it's benefits to organizations as a whole, and benefit auction committees specifically. But make no mistake - it's time consuming. One expert has suggested that to do it well, it's 32 hours per month, per site. Ouch!

As I think about clients whom I know are engaged in social media, several manage it in-house, one relies on a volunteer to do what she can, and one group has invited a new volunteer to their auction committee who runs -- it turns out -- a social media consulting company. This new volunteer will be leading the social media charge for this non-profit and will promote the auction and gala. This leads me to the following point....

Perhaps groups would be wise to find social media consulting companies in their own areas. Auction committees can approach those companies to seek a gift in-kind (i.e. company gets sponsorship kudos at gala in exchange for helping non-profit maximize social media), or the company could simply be a new source of sponsorship dollars for a gala.

By Sherry Truhlar on   10/12/2009 12:36 PM

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