Optimizing fundraising by developing an online giving program, driving online giving campaigns, using social media, and building online forms to accept donations and payments for a variety of campaigns.
-
Online fundraising is considerably cheaper than any other approach, is easier to execute, and can deliver bigger donations on average than offline gifts; however your organization needs to start with the basics. Nonprofits and schools who start with a simple online fundraising strategy and then build upon the most successful programs find their efforts can reap big results.
This chapter of Greater Giving’s Fundraising Excellence series will cover the how-to’s which you can adopt to get started raising more money and support online, and developing the strategy behind it.
-
An online giving program can augment and enhance your existing fundraising efforts, extend your fundraising reach, and allow you to engage new donors without the time investment required by a fundraising event. You can also utilize your web site to help automate some of your administrative responsibilities and recruit volunteers. Based on the expertise and experience of our most successful online fundraising clients, we’ve created this guide to help you start or extend your online giving program.
-
Peer-to-peer (P2P) fundraising allows you to leverage the networks of individuals on your existing contact list to build awareness of your cause and drive giving from an even larger population that you don’t know. This white paper will cover a variety of approaches and strategies that you can adopt to make your P2P fundraising campaign successful.
-
Peer-to-peer (P2P) fundraising is an effective and efficient way to build your donor base, engage your volunteers and tap into the vast networks that exist among your donors, staff, volunteers and other members of your local and extended community.
In this white paper, you'll learn more about P2P fundraising, including:
- What it is-and what it isn't
- How social networking and social media relate to P2P fundraising
- How to get started with P2P fundraising
- How to add it to your existing strategy and tactics
- What kinds of campaigns are ideally suited to P2P fundraising
- Tactics that can help your P2P campaigns to be more successful
-
Driving existing donors to give online and seeking out new online donors can increase your overall revenue and reduce administrative costs. Why? People who give online generally give more per gift than those who give offline. In addition, online donations are easier and cheaper for you to accept—donors take care of their own data entry, and the donation is automatically deposited in your organization’s account without the need for your intervention.
Rev up your online giving dollar volume by 1) moving existing donors to give more online and 2) finding new donors who prefer to give online. Both initiatives are easy to integrate with your existing fundraising strategy by following the practices described in this white paper.
-
Using social media to drive awareness and fundraising is an exciting prospect for today’s nonprofit organizations, yet it can also be intimidating if you don’t understand social media and networking fundamentals. This white paper will demonstrate the importance of social networking for nonprofits, give you guidance on how to get started and provide a glossary of terms to help you understand this online universe. We’ve also included a list of online resources and how-to’s.