Building awareness of your organization and your cause through Website enhancements and smart promotion will drive donor base growth and increased giving.
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Having a Website these days is a given. If your organization doesn't have a Web presence, it ceases to exist in many people's minds. Having a Website shows commitment to your mission, your constituents, your donors, and your community.
And your Website quality is a reflection of your commitment. No one expects a nonprofit to have all the ‘bells and whistles’ of a corporate Website—but your site should at minimum be attractive and easy to navigate, and your message should be clear and well-stated. This white paper will outline the fundamentals necessary for establishing a nonprofit Website and driving traffic to that site.
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Adopting consistent, high-quality donor communications will help you to efficiently recruit new donors and retain existing donors. As a general rule, the simpler and more straightforward you keep your communications, the better the donor experience. Once you acquire a donor, the better you make the experience, the longer a donor will stay with your organization.
This white paper will cover best practices for providing a satisfying Website experience for site visitors and creating pleasant Website giving experiences that promote retention and repeat giving.
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Marketing is as fundamental to a nonprofit as its mission. A sound marketing strategy and well-thought-out, ingenious marketing tactics will help an organization retain existing donors and recruit new ones, driving increased revenue. In addition, marketing strategy will help a nonprofit to focus its efforts, prioritize investments, even hire staff and recruit volunteers.
This white paper describes how to develop a marketing strategy and put that strategy to work to become a more efficient and effective organization, with a devoted giving community.