Make Year-End Giving Easy
What percentage of your revenue comes from year-end giving? Do you want to increase that percentage? By making the optimization of year-end giving part of your overall strategy, you avoid that last-minute 4th quarter scramble. Here’s how.
Add online donation capability to your Web site if you have not already. Promote the ability to accept donations online in every type of communication year-round—email signatures, emails, newsletters, at your live events, and of course in your year-end literature.
Create an end-of-year campaign. Promote end-of-year giving beginning in the 4th quarter on your Web site, in your newsletter, email signatures, and in a communication focused on the subject. Consider repeating the promotion in the 1st quarter when your donors are contemplating their income tax obligation.
In your end-of-year campaign, remind your donors that by giving online, they won't need to worry about getting their check in the mail by the end of the year – and they will receive an instant email receipt for tax purposes. You’ll also receive an instant notification of each donation, and fast access to that donation. To get the most out of your year-end giving strategy, run online reports twice daily to measure your success and plan your follow-up calls to those who have not yet responded.
Engaging with your donors on a regular basis and providing them with a simple, hassle free way to donate will help you meet your year-end giving goals with ease.