Working Smarter Web Seminars

Learn best practices for better fundraising.

These complimentary on-demand web seminars are packed with information and tips to improve fundraising. Below is a brief description and link to register or learn more.

  • Best Practice for a-Thons

    Walk-a-thons. Bike-a-thons. Ski-a-thons. Dance-a-thons. Bowl-a-thons. Creative, fun ideas for a-thons are plentiful. But once you get the idea, what then? A-thons may be less complex to plan and execute than a gala fundraiser, but they have the added complexity of relying on participants to generate revenue. This informational, 60 minute, on-demand webinar will help you understand what’s required to successfully plan and execute an a-thon.

  • Best Practice for Online Auctions

    Running an online auction expands your bidder community and helps you raise more money. When run with a live auction, an online auction can also increase participation in a live event; when run as a stand-alone, an online auction can also increase your donor community. Join Greater Giving and Jon Carson, CEO of cMarket/BiddingForGood as we discuss online auction best practice to help you get ready for the holiday online giving season.

  • Using Social Media Effectively

    Online publishing and discussion—generally referred to as ‘social networking’—is becoming a significant influence on public thinking. This informational, 60 minute, on-demand webinar will help you understand how to turn this phenomenon to your advantage while maintaining existing commitments to donors, constituents, and your mission.

  • Marketing and Audience Development, Part 1 - Engaging Your Audience and Establishing Empathy

    This informational, 60 minute, on-demand webinar will help you understand the importance of engaging your audience and establishing empathy, from self-appraisal through strategy, tactical planning and execution.

  • Marketing and Audience Development, Part 2 - Building Ongoing Relationships and a Giving Community

    This informational, 60 minute, on-demand webinar will help you with audience communication strategies, web presence and online giving best practices.

  • Mastering Auction Challenges, Part 1 - Planning for Success

    This 55 minute, on-demand web seminar offers ideas to help you improve your event and handle the auction challenges experienced by most organizations. Part 1, Planning for Success, offers tips on setting your timeline, goals and budget, and building a team and sponsor relations.

  • Mastering Auction Challenges, Part 2 - Getting the Best Value

    This 60 minute, on-demand web seminar offers ideas to help you improve your event and handle the auction challenges experienced by most organizations. Part 2, Getting the Best Value, offers tips on selecting a venue and professional services, marketing your event, integrating online and live events, audience development, and procurement and item yield.

  • Mastering Auction Challenges, Part 3 - Optimizing Your Event

    This 60 minute, on-demand web seminar offers ideas to help you improve your event and handle the auction challenges experienced by most organizations. Part 3, Optimizing Your Event, offers tips on event setup and timing, live and silent auction best practices, volunteer management, and registration, checkout, pickup and post-event activities.

  • Procurement, Part 1 - Strategy

    This informational, 90 minute, on-demand webinar will help you understand how to approach procurement from a strategic perspective, including timing, audience development, and item placement.

  • Procurement, Part 2 - Execution

    This informational, 60 minute, on-demand webinar will help you understand best practice for procurement tactics, including committee assignments, timeline and execution planning, item placement, and packaging

  • School Auctions Best Practices

    This informational, 90 minute, on-demand webinar will help you understand the unique challenges facing school auctions and provide techniques to help you overcome those challenges, reduce stress, and increase auction revenue.

  • Sponsorship Strategy

    Attracting and signing sponsors for your gala or a-thon is mission-critical. Supportive sponsors can turn a run-of-the-mill fundraising effort into a home run. But after the event, what then? By extending a sponsor relationship beyond your event, you—and your sponsor—can reap significant rewards. Join Greater Giving and a panel of experts as we explore sponsorship issues from the nonprofit and sponsors’ point of view.

  • Growing Your Auction

    Improving event results from year-to-year requires a process and solutions that are unique to each organization. Through interviews with a variety of organizations, we’ve built an approach for auditing past events to determine how to achieve revenue growth at your next fundraiser and how to apply those growth strategies.

    This webinar’s panel is composed of fundraising experts from a variety of nonprofit organizations that have enjoyed double-digit event revenue growth in recent years, despite the economic downturn. Each event team developed solutions unique to their organization’s challenges and will share the techniques that worked for them—and can work for you.

  • Building Your Donor Database

    Recruiting and retaining donors is a high priority and a significant challenge for every nonprofit. New donors contribute new energy as well as dollars to your cause—but soliciting new donors is an expensive and time-consuming proposition. And, while it’s cheaper to retain an existing donor than find a new one, even the most creative organizations can struggle with the effort to keeping ongoing appeals to this group fresh while staying on message. At this webinar you’ll get an inside look into how two nonprofits succeed at attracting new donors and keeping existing ones excited and committed to participation and giving.

  • Promoting Your Cause Online

    In this wired society, the Web is mission-critical for advancing your cause, promoting your programs, and driving donations. Web-based opportunities for promotion, education, and fundraising are seemingly endless. However, to time-and-resource-constrained nonprofits, this endless opportunity is both a blessing and a curse.

    How do you determine what Web initiatives will work best for your cause? How much time, money and effort should be spent on Web-based initiatives? What resources are required? What tools and sites should you leverage? What social networking sites will help you the most? What can you expect to get from your investment? This webinar will answer those questions and more.

  • Web-Based Promotion

    The noise created by the proliferation of Web-based promotional tools is so loud that many non-profits can’t hear themselves think – much less determine their online fundraising strategy and tactics. Even free tools require an investment in training and program development and maintenance.

    What criteria should you use to help you decide which Web tools or social networking site you should leverage? Once you decide, what are the next steps? And, after you launch a Web-based program, what’s required for maintenance? This webinar will address these issues from a strategic and a tactical perspective.

  • Peer-to-Peer Fundraising

    Peer-to-peer fundraising takes place when social network members promote a cause to their network and solicit donations and other support for that cause from other members of that network. Nonprofits can leverage their donors' social networking activities by providing tools that allow donors to raise mission awareness and funds online.

    For what fundraising programs do peer-to-peer strategies work best? How do you get started? How do you engage donors in your cause? What should you expect? This webinar will answer these questions, and more, drawing on the peer-to-peer fundraising experience of Greater Giving clients.

"Greater Giving Event Software

helped us organize our auction from start to finish." 

— Kimberlee Harper Hanken, Ronald McDonald House Charities of Oregon and Southwest Washington