Promoting Your Cause

Building awareness of your organization and your cause through Website enhancements and smart promotion will drive donor base growth and increased giving.
  • Marketing and Audience Development, Part 1 - Engaging Your Audience and Establishing Empathy

    This informational, 60 minute, on-demand webinar will help you understand the importance of engaging your audience and establishing empathy, from self-appraisal through strategy, tactical planning and execution.

  • Marketing and Audience Development, Part 2 - Building Ongoing Relationships and a Giving Community

    This informational, 60 minute, on-demand webinar will help you with audience communication strategies, web presence and online giving best practices.

  • Web-Based Promotion

    The noise created by the proliferation of Web-based promotional tools is so loud that many non-profits can’t hear themselves think – much less determine their online fundraising strategy and tactics. Even free tools require an investment in training and program development and maintenance.

    What criteria should you use to help you decide which Web tools or social networking site you should leverage? Once you decide, what are the next steps? And, after you launch a Web-based program, what’s required for maintenance? This webinar will address these issues from a strategic and a tactical perspective.

  • Promoting Your Cause Online

    In this wired society, the Web is mission-critical for advancing your cause, promoting your programs, and driving donations. Web-based opportunities for promotion, education, and fundraising are seemingly endless. However, to time-and-resource-constrained nonprofits, this endless opportunity is both a blessing and a curse.

    How do you determine what Web initiatives will work best for your cause? How much time, money and effort should be spent on Web-based initiatives? What resources are required? What tools and sites should you leverage? What social networking sites will help you the most? What can you expect to get from your investment? This webinar will answer those questions and more.