Recruiting and Retaining Donors

Cost-effective ways to leverage standard marketing techniques to attract and retain donors.
  • Finding Online Donors

    Nonprofits get some great benefits when they drive online giving. Online giving is cost-effective to execute, and online donors generally give more per gift than offline donors. And online donations are easier to accept and process, so you save time and donations go to work for you faster.

    In this webinar, two very successful online fundraisers, Maumee Valley Country Day School and Food Lifeline, will describe how they drive existing donors to give online, and how they solicit new online donors.

  • Building Your Donor Database

    Recruiting and retaining donors is a high priority and a significant challenge for every nonprofit. New donors contribute new energy as well as dollars to your cause—but soliciting new donors is an expensive and time-consuming proposition. And, while it’s cheaper to retain an existing donor than find a new one, even the most creative organizations can struggle with the effort to keeping ongoing appeals to this group fresh while staying on message. At this webinar you’ll get an inside look into how two nonprofits succeed at attracting new donors and keeping existing ones excited and committed to participation and giving.