The onset of COVID-19—and the resulting restrictions on large gatherings—forced many nonprofits to cancel or postpone their in-person fundraising events in 2020. With technology largely in place, nonprofits saw an all-digital event as a natural transition to fundraising—and so the Virtual Event was born.
Some organizations live-streamed a program that guests could watch and participate in from a computer or mobile device. Others pre-recorded their program to minimize the possibility of technical interruptions, and peppered in live fund-a-need broadcast. Nonprofits utilized online auctions, donation appeals and interactive activities to try to fill the space that signature fundraising events left behind in the pandemic.
A recent nonprofit fundraising study showed that the majority of nonprofits that hosted a virtual event saw an increase in new donor attendance. With the possibility of in-person gatherings on the horizon, we stand on the precipice of change. How can you maintain the incredible energy of online, purely virtual events in the future? That’s where hybrid fundraising come in.
Every hybrid fundraiser is tailored to the organization holding it! You know your audience better than anyone—find out what they liked, and what they want to see moving forward, and tailor your event experience to their needs. Start out by asking your most important donors what they want in a future fundraising event. This will tell you so much!
Make sure your preferred venue will allow hybrid event integration! Check that your venue has enough space for the additional equipment and personnel. If you plan to stream your live event for guests watching from home, you’ll want a reliable, high-speed internet connection that’s thoroughly tested beforehand so your stream isn’t interrupted. Find a production team with experience and know-how in recording and broadcasting an event online.TIP: Wired internet connections are ideal for broadcasting a live event, as they tend to be more reliable and offer higher upload speeds for better quality video for your guests.
Most nonprofits already have the technology and expertise to host a hybrid event! Nonprofit organizations have been holding hybrid fundraising events for years—we just didn’t call them that! Any fundraiser that combines in-person and online elements is a “hybrid event.” These event formats are probably familiar to you:
Now, nonprofits have discovered dozens of exciting new ways to engage guests from near and far. They are getting more creative than ever, combining elements of traditional and virtual events to suit their audience and specific fundraising needs.
To help nonprofit organizations design their own perfect hybrid event, we’ve put together a few event formats that can be tailored and adjusted to your needs, audience, and technological capabilities!
Hybrid events will take on many forms, just as every nonprofit has their own unique approach to fundraising... Read More
You’ve got questions, we’ve got answers! We’re partnering up with live streaming and virtual fundraising event gurus...
Hybrid fundraising events are what everyone's talking about now, but what exactly is a hybrid event and how do you manage all the details? Like any fundraiser, a hybrid event is individual to each organization, yet at the core, it is a combination of a live and virtual event. To pull off a hybrid event with flying colors, you'll want to be organized every step of the way and have the right technology and professionals in place. Get started with our Virtual Event Guide and Auction Planner!
Everything you need to make your next fundraising event your best event! We're divulging knowledge and experience gained from tens of thousands of events in one, easy to follow guide!