It's the "Season of Giving" when donors are most generous and ready to support your cause.

To maximize your fundraising efforts during this crucial time, Greater Giving offers tailored solutions that can help you reach your goals and make the most of the season. Walk through the essential aspects of crafting a successful end of year giving campaign with resources to help you along the way.

What is End of Year Giving?

The Importance of Year-End Giving Campaigns

End of year giving, also known as year-end giving, refers to the period between November and December when nonprofits typically receive a substantial portion of their annual donations. This season of giving is driven by various factors, including the holiday spirit, tax incentives, and the desire to make a positive impact before the year's end.

Year-end giving campaigns are critical for nonprofits, as they provide a significant portion of their annual funding. Crafting a well-structured campaign during this time can make a substantial difference in your organization's financial health.


Learn how Greater Giving Software can help you with your year-end fundraising solutions.

How to Set Goals for Your End of Year Giving Campaign

Setting SMART Goals

To achieve success in your year-end giving campaign, it's crucial to set clear and measurable goals. We recommend using the SMART goal framework:

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Clearly define what you want to achieve.


Determine how you will measure success.


Ensure your goals are realistic given your resources.


Align your goals with your nonprofit's mission.


Set a deadline for achieving your goals.

Kicking Off Your Campaign with GivingTuesday

Leveraging the Power of GivingTuesday

GivingTuesday, often referred to as the "global day of giving," falls on the Tuesday after Thanksgiving. It marks the beginning of the holiday giving season and is an excellent opportunity to kick off your year-end campaign. Greater Giving can help you plan and execute your GivingTuesday strategy, leveraging the excitement and generosity that this day brings.

Reconnecting with Supporters

Engaging Lapsed Donors

During the year-end giving season, consider reaching out to lapsed donors—those who haven't contributed recently. Identify and segment this group for targeted communication. Craft compelling messages that highlight the impact of their past contributions and invite them back to support your cause.

Telling Your Story

Creating a Compelling Narrative

Every nonprofit has a unique story to tell. Use this season of giving as an opportunity to share your organization's mission, success stories, and the impact of donor contributions. Greater Giving's storytelling tools can help you craft emotionally resonant narratives that connect with your audience and inspire action.

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Useful Downloads

Writing for Nonprofits

Diversify Channels to Increase Donations

Discover diverse avenues to secure donations, including  matching gifts and  recurring giving programs.
We'll show you how to tap into these resources effectively.

Make sure to review the following channels and consider how you can incorporate them in your end-of-year giving campaign.

  Direct Mail
  Paid Media
  Social Media
  Phone Solicitation

Using Technology

In today's digital age, technology plays a pivotal role in fundraising success. Explore the latest technological tools and strategies to streamline your end-of-year giving campaign, including online donations, email marketing, and social media.

Expressing Gratitude Effectively

How to Thank Donors

After a successful year-end giving campaign, showing appreciation to your donors is essential. Greater Giving provides tools to help you thank your supporters in meaningful ways, such as personalized thank-you messages, acknowledgments in newsletters, or even donor appreciation events.


Learn more about all the tools available to you through Greater Giving Suites of products with a free demo.

Turn Year End Giving into Year Round Giving

Your end-of-year giving campaign can be a game-changer for your nonprofit's financial stability and impact.

Utilizing these strategies and Greater Giving solutions, you can craft a compelling, year end giving campaign that not only meets your fundraising goals but creates momentum for year round giving through the new year.. Don't miss out on the season of giving—let  Greater Giving empower your nonprofit to make a difference like never before.