It's the "Season of Giving" when donors are most generous and ready to support your cause.
To maximize your fundraising efforts during this crucial time, Greater Giving offers tailored solutions that can help you reach your goals and make the most of the season. Walk through the essential aspects of crafting a successful end of year giving campaign with resources to help you along the way.
What is End of Year Giving?
The Importance of Year-End Giving Campaigns
End of year giving, also known as year-end giving, refers to the period between November and December when nonprofits typically receive a substantial portion of their annual donations. This season of giving is driven by various factors, including the holiday spirit, tax incentives, and the desire to make a positive impact before the year's end.
Year-end giving campaigns are critical for nonprofits, as they provide a significant portion of their annual funding. Crafting a well-structured campaign during this time can make a substantial difference in your organization's financial health.
Learn how Greater Giving Software can help you with your year-end fundraising solutions.
How to Set Goals for Your End of Year Giving Campaign
Setting SMART Goals
To achieve success in your year-end giving campaign, it's crucial to set clear and measurable goals. We recommend using the SMART goal framework:
Specific:
Clearly define what you want to achieve.
Measurable:
Determine how you will measure success.
Achievable:
Ensure your goals are realistic given your resources.
Relevant:
Align your goals with your nonprofit's mission.
Time-Bound:
Set a deadline for achieving your goals.
Kicking Off Your Campaign with GivingTuesday
Leveraging the Power of GivingTuesday
GivingTuesday, often referred to as the "global day of giving," falls on the Tuesday after Thanksgiving. It marks the beginning of the holiday giving season and is an excellent opportunity to kick off your year-end campaign. Greater Giving can help you plan and execute your GivingTuesday strategy, leveraging the excitement and generosity that this day brings.
.png?h=74&w=75&la=en&hash=26DF58C00FE41EA427252B7AD2FEDE7E){kind=icon}
.png?h=99&w=100&la=en&hash=72CD8C63A4162DEF349CC9D62B194258){kind=icon}
Webinars
Downloads
Reconnecting with Supporters
Engaging Lapsed Donors
During the year-end giving season, consider reaching out to lapsed donors—those who haven't contributed recently. Identify and segment this group for targeted communication. Craft compelling messages that highlight the impact of their past contributions and invite them back to support your cause.
Telling Your Story
Creating a Compelling Narrative
Every nonprofit has a unique story to tell. Use this season of giving as an opportunity to share your organization's mission, success stories, and the impact of donor contributions. Greater Giving's storytelling tools can help you craft emotionally resonant narratives that connect with your audience and inspire action.
Diversify Channels to Increase Donations
Discover diverse avenues to secure donations, including matching gifts and recurring giving programs.
We'll show you how to tap into these resources effectively.
Make sure to review the following channels and consider how you can incorporate them in your end-of-year giving campaign.
Events
Website
Direct Mail
Paid Media
Social Media
Phone Solicitation
Using Technology
In today's digital age, technology plays a pivotal role in fundraising success. Explore the latest technological tools and strategies to streamline your end-of-year giving campaign, including online donations, email marketing, and social media.
Create your Greater Giving project website:
Expressing Gratitude Effectively
How to Thank Donors
After a successful year-end giving campaign, showing appreciation to your donors is essential. Greater Giving provides tools to help you thank your supporters in meaningful ways, such as personalized thank-you messages, acknowledgments in newsletters, or even donor appreciation events.
Learn more about all the tools available to you through Greater Giving Suites of products with a free demo.
Turn Year End Giving into Year Round Giving
Your end-of-year giving campaign can be a game-changer for your nonprofit's financial stability and impact.
Utilizing these strategies and Greater Giving solutions, you can craft a compelling, year end giving campaign that not only meets your fundraising goals but creates momentum for year round giving through the new year.. Don't miss out on the season of giving—let Greater Giving empower your nonprofit to make a difference like never before.
.png)
.png?h=30&w=30&la=en&hash=F02E13CEF1F1C7CDFCB3F489DCDDA38D){kind=icon}
