What is Giving Tuesday?

Have you heard about #GivingTuesday™ (#GT) — the global day of giving? Celebrated on the Tuesday after Thanksgiving (in the U.S.), #GivingTuesday is a counterpoint to Black Friday and Cyber Monday. After a weekend of consumer spending, #GivingTuesday provides a moment to pause, be grateful, support causes you care about, join together with friends and colleagues and share your stories on social media.

Whether its #GivingTuesday, Year End giving, capital campaigns, matching gifts, or year-round giving, make sure your fundraising software provides you the flexibility and tools to facilitate your Year End campaign strategies. View our Year-End Toolkit for more resources. 


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How Individuals Can Get Involved

#GivingTuesday has inspired people all over the globe to stand up and support the causes they love. Be a part of this worldwide movement!


  • Donate to your favorite nonprofit and help them serve those in need.
  • Donate part of your paycheck – your employer might even match your donation.


  • Post your activities on social media using #GivingTuesday.
  • Tell your story of why you support nonprofits using #MyGivingStory.
  • Post an #UNselfie – snap a picture of yourself holding a sign with the cause(s) you support.


  • Invite your family and friends to join you in your #GivingTuesday activities.
  • Organize a giving campaign.
  • Kick off a cleanup day in your neighborhood.
  • Talk to your mayor and city council about how your city can support #GivingTuesday.


  • Want to donate your time? Search for nonprofits near you and join in the fun.
  • Do you have a specialized skill? There are lots of nonprofits who would love to accept your pro bono work. Search out who needs you on Taproot+.

How Organizations Can Get Involved

Whether your organization is a nonprofit, a business, a school, a city government, a community group, or even a collection of family and friends, there are plenty of ways to get involved:

  • Join the movement – register your group on the #GivingTuesday website and share your plans to participate in this global phenomenon.
  • Download the Complete Toolkit – take advantage of #GivingTuesday campaign planning tools, social media tips, templates for an outreach email and a press release, case studies and more.
  • Get resources – need more help? The #GivingTuesday team has put together toolkits for social media, proclamation and public relations. They’ve also created templates for press releases, outeach emails and strategy timelines.